Emtidad Agency

A full creative platform built for Emtidad — an Arabic-first agency specializing in motion, voiceover, and brand storytelling. Built from the ground up with a custom variable font, scroll-driven motion, and a live consultation pipeline.

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Scroll-Driven Content Experience

The voiceover service page is a study in restraint. Text appears line by line as the user scrolls, mirroring the deliberate pace of Emtidad's voice commentary work. A single WhatsApp CTA anchors each section — no friction, no forms, one tap to connect.

Modular Service Architecture

Three creative pillars — Business Content, Motion Videos, and Creative Writing — each presented as a numbered card with its own visual system. Metadata like content type, style, and output format is displayed in a structured mini-grid beneath each title, giving clients an instant read of what they're getting.

Consultation Pipeline via Google Sheets

Every "Book a Consultation" request is routed through the Google Sheets API directly into a live spreadsheet — giving Emtidad an always-on CRM with zero overhead. No third-party form tool, no database to maintain. Just a clean, structured sheet the team can access from any device the moment a lead comes in.

RTL Architecture from the Ground Up

The layout was not adapted from an LTR template — it was built RTL-native. Typography, spacing, and reading flow all start from the Arabic reader's perspective. A warm palette of deep crimson, rich amber, and near-black grounds the identity. Section rhythm alternates between dark and light to sustain attention across long reads.